Caldwell Community College and Technical Institute’s Small Business Center offers free workshops, one-on-one assistance and many more services to help local small businesses. To reserve a seat at one of the free workshops, call 828-726-3065 or visit www.cccti.edu/smallbusiness to register.
U.S. Small Business Administration Resources
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Put the National Resources of the U.S. Small Business Administration to Work for your Biz” from 1 p.m.
to 2:30 p.m. on Tuesday, Nov. 9. The U.S. Small Business Administration provides a variety of resources to assist
small businesses. Participants will gain the knowledge that may help them grow their own small business
opportunities through SBA programs and partnerships.
Marketing in a Social and Mobile World
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Marketing in a Social and Mobile World” from 12 p.m. to 1:15 p.m. on Monday, Nov. 15. This webinar looks
at the changing dynamic of online consumerism and how businesses must adapt their marketing programs to survive.
Attendees will leave with a deeper understanding of the changes and some specific strategies they can implement
to improve their social and mobile marketing activity.
Turn Your Website into a Lead Generator
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Turn Your Website into a Lead Generator” from 5 p.m. to 6:15 p.m. on Monday, Nov. 15. This webinar covers
the importance of creating a purposeful web experience for web visitors with a focus on user experience and
conversion. Too often website developers and business owners focus on the aesthetics of their site rather than
the conversion metrics. Attendees of this webinar will learn why that is a fatal flaw and how they can overcome
it.
Withholding Tax
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Withholding Tax” from 9 a.m. to 11 a.m. on Thursday, Nov. 18, 2021. This webinar will help participants
better understand their withholding tax obligations with the North Carolina Department of Revenue. Participants
will receive instructions on how to file and when to file a withholding tax return in addition to learning about
the basics of state withholding taxes, how to register for an account to remit withholding tax, and when state
withholding is required for employees and other types of compensation.
Claim Your Marks! Registering Trademarks and Service Marks in N.C. and More
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop titled
“Claim Your Marks! Registering Trademarks and Service Marks in N.C. and More” from 6 p.m. to 7 p.m. on Tuesday,
Nov. 30. This webinar will raise awareness of different kinds of intellectual property, including:
Selling Products on Amazon and Etsy
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Selling Products on Amazon and Etsy” from 2 p.m. to 3:30 p.m. on Thursday, Jan. 6, 2022. This class will
explore the popular platforms of Amazon and Etsy and how to sell products on both. Participants will learn how
to start an online e-commerce business quickly and work toward becoming an online entrepreneur.
Finding Traffic for Your Business Online with Paid Ads
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Finding Traffic for Your Business Online with Paid Ads” from 2 p.m. to 3:30 p.m. on Thursday, Jan. 27,
2022. In this webinar, participants will learn about different options to advertise a business using online
resources. These options are often easier and much less expensive than traditional advertising. Topics to be
discussed include social media advertising through major platforms such as Facebook and Instagram, as well as
Google Ads and other options.
Marketing Your Business for Success
Caldwell Community College and Technical Institute’s Small Business Center will offer a free online workshop
titled “Marketing Your Business for Success” from 2 p.m. to 3:30 p.m. on Wednesday, Feb. 9, 2022. Marketing for
the 21st Century small business is more dynamic and challenging than ever. Participants will discover how to
most effectively and efficiently use the many marketing tools available, gain insights to understand and reach a
customer, analyze a particular industry and business environment, and differentiate between branding, advertising,
and grassroots marketing techniques. This comprehensive webinar will explore the components of an effective
marketing plan.