General Course Descriptions : Marketing and Retailing

MKT 120                   Principles of Marketing                   3                   0                   3

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. This course is also available through the Virtual Learning Community (VLC). (F)

MKT 220                   Advertising and Sales Promotion                   3                   0                   3

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. This course is also available through the Virtual Learning Community (VLC). (S) See the SEL and SEM prefixes for generic Selected Topics and Seminar course descriptions.

MKT 223                   Customer Service                   3                   0                   3

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. (F)